a tale about Trademarks and public relations startegy: how Microsoft secured the name for Kinect, but in secret

An interesting tale from Joystiq.com, titled:
  "The 'Kinect' story, a case study in international trademark trickery", is worth reading, for anyone who finds Intellectual Property issues interesting, and wants to know how Microsoft was able to secure the Kinect trademark, without letting everyone know in advance, how this fun-looking device is about to be called... for those who want the bottom line, the trick is simple: an "Intent to use" filing, in a treaty country with a difficult to navigate registry system...